A growing segment, but a data gap
Women manage household finances, invest and build businesses. Yet there is still no comprehensive, recurring picture of how women in Poland actually earn, save, invest and build financial security.
Report 2026 · Awards · Podcast
Women. Money. Technology.The Future.
The first comprehensive report exploring women at the intersection of finance, technology, careers and entrepreneurship.
We explore how women earn, invest, build wealth, advance their careers and use technology to make decisions about their future. The report will be published in Polish and English, alongside awards recognizing women who are actively shaping this space and a podcast series that carries the conversation on after publication.
- 50,000+
- women reached through our events and initiatives
- 500K
- monthly reach
- PL + EN
- two language versions of the report
Why Now
Women are making more financial decisions than ever. The market still speaks to them in a one-size-fits-all language.
Build trust through expertise
Women are more likely to engage with brands that provide useful knowledge, practical insights and access to credible experts. The report gives partners an opportunity to build meaningful relationships with a new audience by contributing expertise and perspectives that genuinely matter to women, rather than simply placing their brand in front of them.
Finance and technology are becoming one
Automation, AI, financial apps and fintech are changing the way people manage money and make financial decisions. That is why we look at finance and technology together, because that is how real-life decisions are increasingly made.
Retirement is the decision that keeps getting postponed
The pension gap women face comes from lower earnings, career breaks and longer lives. Yet the decision to invest for the long term is still the one most often put off until later.
- 15%
- of women in Poland have a brokerage account
- 7% → 19%
- the share of women among clients of a large retail broker, 2021 to 2025
- 91%
- of capital market participants are men
- 240k
- new brokerage accounts in 2025, a record for the market
Sources: Nationwide Investor Survey 2025 (SII), broker data 2025, Warsaw Stock Exchange.
What the Initiative Is
It’s more than a report. It’s a map of change.
We are creating a nationwide initiative bringing together:
Research
An independent external research partner runs a nationwide study of women in Poland: their finances, careers and use of technology.
Report
Findings and our own financial confidence index. Published in Polish and English, December 2026.
Campaign
Media stories, expert content, work with creators and paid promotion.
Awards
We nominate and recognize people and organizations that are genuinely shaping the future of finance, technology and education.
Podcasts
Conversations with experts and award recipients, each episode with its own promotion.
What’s Inside the Report
We are not creating another report that ends up on a shelf.
We are creating a report that answers real questions, starts conversations and provides data people will want to come back to.
What do women’s finances really look like?
Income, savings, emergency funds, debt, property ownership and financial security.
How do women invest?
Stocks, ETFs, bonds, real estate, gold, cryptocurrencies and other forms of investing.
Financial Confidence
An original indicator measuring how women assess their financial knowledge, security and readiness to make financial decisions.
Career = Capital
Income, salary negotiations, skills development, entrepreneurship and building professional value in the labour market.
Technology & Money
Fintech, financial apps, automation and AI and how new technologies are changing the way we manage money.
Women in Technology
How women working in technology compare with other sectors in terms of income, saving, investing and planning for the future.
Biggest Financial Concerns
Inflation, job loss, retirement, health, security, AI and the future of work, including a forward-looking perspective on Europe.
What Comes Next?
Expert predictions on the future of finance, technology, work and investing.
Voices from the Industry
Perspectives from leaders and experts across banking, investing, fintech, technology, business, academia and financial education.
Women Changing the Game
Nominations and recognition for women working at the intersection of finance, technology, business and education.
Who’s Behind It
Bringing together experience, communities and two critical areas of the future — finance and technology.
Maria Ożóg & Madina Turava
Founders of Finansowe Latte and the International Women’s Finance & Education Foundation.
Finansowe Latte is a community and educational events platform helping women feel more confident talking about money, gain practical knowledge and connect with experts.
The International Women’s Finance & Education Foundation works to advance financial education and strengthen women’s economic awareness and independence.
Anna Szwiec & Magdalena Ryszczyk
Leaders of the Women in Technology community and Imagine Inclusive Technology Foundation.
Women in Technology Poland is a community and mentoring platform connecting women in tech, supporting their professional growth, leadership development and visibility across the industry.
The Imagine Inclusive Technology Foundation works to advance diversity and inclusion in tech, helping companies build conscious D&I strategies — including through MeetLuma, its innovative AI-powered virtual mentor for women in leadership.
Together
We bring together experience across finance, technology, business and education.
More than 50,000 women have already taken part in our events, conferences, mentoring programmes and educational initiatives.
Now we are joining forces to create one platform showing how finance and technology are shaping women’s futures.
What Partners Gain
Become part of a conversation that matters to your customers.
Partnership offers brands more than visibility.
Reach a new audience
Connect with a community of women interested in finance, technology, professional growth and consciously building their future.
Put real people behind your brand
Move beyond another advertising message. Give your experts a platform to share knowledge, experience and a genuine point of view.
Build trust through knowledge
Show how your products and solutions can genuinely help women make better financial decisions in everyday life.
Put your experts at the heart of an important conversation
An expert commentary, interview or dedicated perspective creates an opportunity to demonstrate expertise in a context that delivers real value to the audience.
Be part of a nationwide initiative
The report, campaign, nominations, community communication and the podcast series create multiple meaningful touchpoints with your audience.
Build relationships, not just reach
The goal is not simply to reach more women, but to build genuine relationships and trust with them.
Partner Benefits Zone
Turn interest in the report into something women can actually use.
Give something back. A place where a partner offers a real benefit rather than another advert.
How it works
A subpage of the report carrying partner offers. Each one is a short description, a condition and a button leading to the partner’s own tracked link.
What a partner gets
A measurable step from educational content to product: visits, click-through rate, sign-ups. We report those numbers together with the campaign results.
The rule
Every offer has to give the community something extra: a bonus, free access, an educational resource, a fee waiver or another real benefit. It cannot be a plain product advert. That is what keeps the Benefits Zone credible, and it means a partner competes on usefulness rather than on advertising.
The Benefits Zone is included in every partnership package.
Measuring Impact
Not just impressions. We measure the project’s real impact on audiences, media and our partners.
Reach
- Number of report downloads
- Unique website visitors
- Social media campaign reach
- Media coverage and mentions
- Reach of content created by experts and nominees
Engagement
- Number of people downloading the report
- Time spent on the website
- Shares, comments and saves
- Participation in the research
- Engagement around the campaign and nominations
Value for Partners
- Brand visibility throughout the report and campaign
- Number of people reached by the partner’s expert
- Traffic directed to the partner
- Leads generated through dedicated partner activations, where applicable
- Interest in the partner’s products and services
Impact
- Changes in women’s knowledge and confidence when making financial and technology-related decisions
- The barriers and needs revealed by the data
- The topics generating the strongest audience interest
Project Timeline
From data to a nationwide conversation.
-
To the end of November 2026Research
The questionnaire goes out in October and fieldwork runs through November. An independent research team surveys a sample of 1,000 women.
-
December 2026Report
Published in Polish and English, with a briefing for partners and a press premiere.
-
Q1 2027Campaign & Awards
A nationwide campaign around the findings, content with creators, the Benefits Zone and the announcement of the awards.
-
After publicationPodcasts
Conversations with experts and award recipients, each episode with its own promotion.
Awards
We don’t just present the data. We recognize the people creating change.
Proposed categories
- Financial Education
- Financial Creator
- Woman in FinTech
- Woman in AI & Finance
- Financial Wellbeing Employer
- Bank Supporting Financial Education
- Woman Changing Finance & Technology
Each nominee receives ready-to-use LinkedIn and Instagram campaign assets: I Support Women’s Financial Education
Credibility
A brand gains authority precisely because it does not buy the results.
Independent research
The study is carried out by an independent research team. A partner may consult on the areas the questions cover, but the methodology, results and interpretation remain independent.
Independent awards
Partnership does not guarantee a nomination or an award. The rules and the composition of the jury are public.
Conflict of interest
A jury member does not vote in a category where they have a conflict of interest.
Clear rules in media
Partner content is clearly separated from independent publications and research results.
Become a Partner
Co-create the first comprehensive map of women, finance and technology in Poland.
Join organizations, experts and leaders who want not only to talk about the future, but to shape the conversation around it.